To ensure that interesting and informative content is constantly available to employees in the app, as an admin, you should ideally answer the following questions:

What kind of content is interesting?

The answer to this question is very individual and depends on your industry, culture, and current projects. Generally, anything that directly or indirectly influences employees' daily work or sense of belonging is relevant. If you are looking for specific topics, feel free to check out our Content Guide and our Guide to Maximizing Usage.

Is there already existing content that can be transferred?

These could be articles from the employee newsletter or the old intranet, but content from your social media channels can also be reused. Additional places to find recyclable content include:

Internal documents and reports:

• Project descriptions and documentation
• Company visions, missions, and long-term goals
• Quarterly and annual reports, budgets, and financial forecasts

HR and training materials:

• Company policies, codes of conduct, and workflows
• Training materials (presentations, training videos, and e-learning courses)
• Information about new processes or corporate benefits
• Photos and videos from corporate events, products, or offices

Communication and PR materials:

• Press releases
• Employee interviews

IT and system documentation:

• Instructions for using internal systems and tools
• IT security policies, data protection guidelines, and compliance documents

Marketing and sales materials:

• Detailed product and service information
• Case studies and testimonials from satisfied customers

External sources:

• Relevant reports from industry analysts and market research firms
• Recognized best practices and guides from the industry
• Social media platforms that you manage

Who is responsible for new content in the channels?

Admittedly, the internal communication team is often responsible here. However, the responsibility doesn't have to lie solely in one place. On the contrary, the app becomes more enriched when content comes directly from employees. This helps employees get to know each other across departments, strengthening team cohesion. Additionally, posts from employees for employees are usually more authentic.

It can be challenging at first, especially if employees are not yet used to a tool that allows them to share content proactively. To prevent a lull, you could appoint local editors (for locations or branches) or department or team editors. They would be partly responsible for regularly posting content in their assigned channels. Ideally, they are either naturally inclined toward social media or editorial work, or you can train them in a power user workshop where they are taught both the app's functionalities and how to identify and create potential content.

How can you ensure that there is always fresh content in the employee app?

Teamwork is crucial here, as a lull often occurs when one person is solely responsible. In addition to the points mentioned in the previous section, a content plan can be very helpful. A content plan outlines target audiences, topics, goals, schedules, and responsibilities to ensure that content is consistent, timely, and targeted. You can share this content plan with local editors and ask them to contribute—local editors often know best which content will be interesting for their target audience at what time.

Lastly, we recommend checking out the Post Analytics in the Analytics Dashboard in the Admin Console, where you can analyze the performance and reach of individual posts. The data can be used to find out which content is particularly popular and generates high engagement rates. Based on this data, you can maintain or adjust your strategy accordingly.