Our Message Journeys tool allows you to conduct a funnel analysis of your flow. This allows you to see if there is a ever a significant drop off in the journey, where you may need to tweak the messages or reconsider elements of the flow.

Funnel analysis involves using a series of events that lead towards a defined goal, e.g. tracking user engagement in a survey flow from the intro to the final message. This is an effective way to calculate conversion rates on specific user behaviours.

The premise of a message journey is to capture how far people go through a defined journey in the flow. The first message in the flow will show the total number of interactions and engaged people for that message. Each subsequent message shows the total engaged people who have also engaged with the previous messages in the flow.

First, launch your flow to an audience. Please note that message journey analytics data may be up to 24 hours delayed, so factor that into your process when compiling a Message Journey.

Go to "Message Journeys" under Analytics to start building out your Message Journey.

Start at the top of the journey you want to track. In this example, I am tracking flow users' progress through 3 questions:

You will be able to see the message interactions and engagements populate as you add your messages (if you have allowed 24 hours for the data to pull in).

Message Interactions count of total interactions with the selected message. Engaged People is calculated the same as Engaged People from the Analytics Audience, essentially counting the number of unique people who have interacted with the message.

If you want to keep checking on your journey, you can save it's setup by clicking on the "Save Journey" message below your Message Journey.

Enter the name of your journey and click "Create".

Your saved journey will then show up in the drop down menu at the top of the screen.

If you have created a 'Jump' message, the clicks onto this message are not counted. You will have to measure the clicks on the subsequent message for your analysis. 'Jumps' are frequently used in surveys to take the user directly to the following message without them having to click on a response button.