Periods

→ Hover over the ℹ️ icon next to a chart's title to get more information about the date period.

Status:

• previous day = Refers to the current status of the data, which was last updated based on the value of the previous day (e.g. on May 4, the status of May 3 23:59 is displayed).
• today = Refers to the current status of the data. The data shows the most recent update available (reloaded daily around 4AM CET).
• l30d = Last 30 days

Posts & Post Performance

Use the tabs below to view definitions for Channels and User groups.

• Posts

  💡 The Post Performance Module is activated per default but can be hidden on request. Please contact your Customer Success Manager in case you can't see / don't wish to see post performance insights.

  Post = Post published in a Channel within the newsfeed. Deleted Posts are not included.

  Post Title = Title of the Post as given by the Post Author.

  Channel Name = Name of the Channel (former: Post Group) where the Post was published.

  Published Date = Day when the Post was published in the Channel.

  Published Hour = Hour of the day when the Post was published in the Channel. All interactions are captured in CET/CEST timezone.

  Reach % = Ratio of unique Users having seen a Post compared to all Members of the Channel. Computation: Post Seens / Onboarded Users (of the according Channel).

  Post Seens = Count of unique Channel Members having seen a Post.

  Total Interactions = Includes all actions a User can do with a Post: Post Reactions, Post Comments, Post Comment Reactions, Survey Votes, Bookmarks.

  Has/had Highlight = Indicates whether a Post was ever highlighted (now or in the past) (paid feature).

  Has Attachment = Indicates whether a Post has at least one Attachment (picture, video, file).

  Has Survey = Indicates whether a Post includes a Survey (paid feature).

  Video performance

  💡 Video performance metrics are currently not available for all customers. Please contact your Customer Success Manager if you would like to use video insights.

  The following metrics are available for Posts that contain at least one uploaded video. Videos embedded via links to external platforms are not tracked. For Posts without an uploaded video, these columns show "–".

  If a Post contains multiple videos, the metrics are aggregated across all videos of that Post.

  # Videos = Number of uploaded videos contained in the Post.

  # Video Views = Total count of video plays. Every time a video is started, it counts as one view: if the same user plays a video three times, this counts as three views.

  Average Watch Time (sec) = Average watch time per view, in seconds.

  Watched 25% of the Video = Percentage of views in which at least 25% of the video was watched.

  Watched half of the Video = Percentage of views in which at least 50% of the video was watched.

  Watched 75% of the Video = Percentage of views in which at least 75% of the video was watched.

  Watched full Video = Number of views in which the video was watched to the end.

  Note: The milestones are cumulative. A view that reached 75% of the video is also counted in the 25% and 50% columns.

• Posts

  The statistics displayed include posts from all channels for which you have analytics permissions through the managing user group.

  💡 The Post Performance Module is activated per default but can be hidden on request. Please contact your Customer Success Manager in case you can't see / don't wish to see post performance insights.

  Posts Published = Post published in a Channel within the newsfeed. Deleted Posts are not included.

  Post Title = Title of the Post as given by the Post Author.

  Channel Name = Name of the Channel where the Post was published.

  Published Date = Day when the Post was published in the Channel.

  Published Hour = Hour of the day when the Post was published in the Channel. All interactions are captured in CET timezone.

  % Post Reach = Ratio of unique Users having seen a Post compared to all Members of the Channel. Computation: Post Seens / Onboarded Users (of the according Channel).

  Post Seens = Count of unique Channel Members having seen a Post.

  Total Interactions = Includes all actions a User can do with a Post: Post Reactions, Post Comments, Post Comment Reactions, Survey Votes, Bookmarks.

  Has/had Highlight = Indicates whether a Post was ever highlighted (now or in the past) (paid feature).

  Has Attachment = Indicates whether a Post has at least one Attachment (picture, video, file).

  Has Survey = Indicates whether a Post includes a Survey (paid feature).

  Video performance

  💡 Video performance metrics are currently not available for all customers. Please contact your Customer Success Manager if you would like to use video insights.

  The following metrics are available for Posts that contain at least one uploaded video. Videos embedded via links to external platforms are not tracked. For Posts without an uploaded video, these columns show "–".

  If a Post contains multiple videos, the metrics are aggregated across all videos of that Post.

  # Videos = Number of uploaded videos contained in the Post.

  # Video Views = Total count of video plays. Every time a video is started, it counts as one view: if the same user plays a video three times, this counts as three views.

  Average Watch Time (sec) = Average watch time per view, in seconds.

  Watched 25% of the Video = Percentage of views in which at least 25% of the video was watched.

  Watched half of the Video = Percentage of views in which at least 50% of the video was watched.

  Watched 75% of the Video = Percentage of views in which at least 75% of the video was watched.

  Watched full Video = Number of views in which the video was watched to the end.

  Note: The milestones are cumulative. A view that reached 75% of the video is also counted in the 25% and 50% columns.

  Post Interactions Heatmap = Shows the number of post actions at the respective time of day and week when they were performed.

  # Post Comments = Number of comments written under a post.

  % Posts highlighted = Number of posts that have been highlighted.

  % Posts with Survey = Number of posts that contain a survey.

  % Posts with Attachments = Number of posts that have at least one attachment.

  # Admins = Number of administrators in the respective channel.

FAQ: Dashboard & KPIs

• Can I view other numbers that are not available in the dashboard?
  Currently, we are only providing the insights you can find in your Admin Console. However, we are working hard to provide you with even more insights in the future. If you have any questions, please contact your Customer Success Manager.
• Which timeframe is applied to the charts that are not filterable?
  For the charts that cannot be filtered, the time period is indicated either in the name of the chart or in the info text (opens when you hover over the grey information symbol next to the title), e.g. Status: Previous day.
• What does "Status: previous day" mean?
  This refers to the current status of the data shown, which was last updated based on the data of the previous day (e.g. on May 4, the status of May 3 23:59 is displayed).
• Why is there no data history from before April 2023 displayed?
  The new dashboard version is based on a different data source that provides more detailed information on the Channel memberships. However, since this data source was implemented end of March 2023, we have only been able to collect data from that point onwards. To ensure the integrity of the data and the usability of the Channel Filter feature, we made the decision not to supplement it with data from the old source, which would have compromised its functionality.
  In case there is a decision / meeting for which you need to see the longer history of your data we may provide you with the data of the old version of the dashboard (no channel details). Please contact your Customer Success Manager for more information.
• Post Performance: Understanding the Bar Visualization in the Table
  The bars in the table represent the Created and Onboarded Users in a visual manner. The visualization is in the form of columns, where each column represents a different value. The highest value in the column represents 100% and the bar is completely filled. The other bars are compared to this highest value and filled accordingly. It is important to note that the filling of the Created Users bar is independent of the filling of the Onboarded Users bar, and vice versa.
• International timezones: How does the timezone conversion work?
  All user activities are tracked in UTC (Coordinated Universal Time). As most of our users are currently located in Germany, we're converting all UTC times into German timezone.
• Are the posts surveys also being translated via the translation feature?
  Yes, surveys are also translated when clicking the translation button.
• Why do some Posts show "–" in the video columns?
  The Post does not contain an uploaded video. Video metrics are only available for videos uploaded directly to Flip. Videos embedded via links to external platforms are not tracked.
• Why do older Posts show low or no video views?
  Video tracking was introduced in August 2026. Views and watch time are only collected from that point onwards, so Posts published before the introduction show no video data. In addition, video views are captured by the Flip app on each device, and tracking only becomes active once the app has been updated to a recent version. Since app updates roll out at different times across devices, view counts may be lower than actual usage during the introduction phase. The data becomes more complete over time as more devices are updated. This also applies when you use the time filter to look at Posts from the past: video metrics for these Posts may be incomplete or missing entirely.
• How are repeated video views counted?
  Every play counts as a separate view. If a user watches the same video multiple times, each play is included in # Video Views and in the watch-time milestones.